PHARMA

13th - 15th September 2022

Course description

SFE & Digital Marketing Summit will never be the same.Why?
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.   We all agree, the future of customer engagement is a digitally-optimised, omnichannel strategy, orchestrated across silos with hybrid functionality, but when? And how?

Talk is no longer enough, it’s time to implement or become obsolete, forgotten stragglers in the race for customer time and attention.
There is no time to waste, we must establish processes to deliver modularised content and predictive delivery, move beyond vanity marketing metrics to measure real behaviour change, and discover how to design iterative feedback frameworks to exceed customer expectations. 

 

Some of the Key companies

Sanofi, GSK, Pfizer, Roche, Takeda, Novartis, Bayer, Astrazeneca

MEET THE TRAINING SPEAKERS

ERASMUS HOLM

Chief Marketing officer MSD
Bio

ERASMUS  HOLM

CHIEF MARKETING OFFICER  MSD

Erasmus watched a lot of TV as a kid but only wanted to watch the commercials. No surprise Erasmus Holm is nowNordic& BalticChief Marketing Officer for the leading Biopharmaceutical company MSD. At hearth Erasmus is a Sales and Digital Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring.

After spending over a decade working with marketing for successful global Technology/Consulting companies in all shapes and sizes, Erasmus knows what truly drives sales and creates unique customer experiences —and it’s masteringhow you change and impact people, balancing the new trends with reality and getting your hands dirty.

Erasmus holds a BA in marketing/communications from Copenhagen Business School as well as several degrees withincommercial design.

SILVIA ROCHANER

Cluster commercial lead Novartis
Bio

SILVIA ROCHANER

CLUSTER COMMERCIAL LEAD NOVARTIS   

Silvia Ronacher has spent more than 18 years in the exciting world of pharmaceutical industry, mainly in big Pharma. She gained experience in various Marketing, Sales and Commercial positions locally and globally. Silvia focused in her entire professional career on exploring and pioneering new marketing models and strategies. Currently she is Commercial Lead of the first gene therapy in ophthalmology at Novartis.

 

Her principal objective is to accelerate stakeholder engagement embedded in tailored communication channels. Curiosity and passion drives her to implement innovative projects. "One fits all” was yesterday, we have sophisticated technologies and tools to provide an advanced exchange which creates value and a trustful partnership. To have the whole big picture in mind is crucial for a successful cross-functional collaboration with internal and external stakeholder.

Especially new therapies require new ways of thinking, therefore it is fundamental to keep agility and speed and commercialize new offerings that improve market share, the customer experience, brand value and the healthcare ecosystem.

Silvia lives with her family in the south of Vienna and enjoys the beautiful country. She re-energizes during endless hiking tours or relaxes while reading thriller.

DANILO PAGANI

Vice President Digital & Head of Global Customer Engagement at Lundbeck
Bio

Danilo Pagani

Vice President Digital & Head of Global Customer Engagement at Lundbeck

I'm Vice President in Global Marketing and Digital Global Head with a demonstrated history of innovation in the pharmaceutical, consumer goods and electronics industries. MBA with past experience in Consultancy and Big Pharma within Digital Marketing, eCommerce, Omnichannel strategy and Customer engagement. Protagonist of the digital transformation within the pharmaceutical industry, passionate about digital health with a data driven mindset. Solid experience in managing cross functional and multicultural team with different nationalities from all over the world.

MICHELLE BRIDENBAKER

Global Medical Information - Global Head AT IDORSIA PHARMACEUTICALS
Bio

MICHELLE BRIDENBAKER

Global Medical Information - Global Head AT IDORSIA PHARMACEUTICALS

Michelle has worked in pharma and biotech for over 15 years in various capacities including: sales, pharmacovigilance, medical information & communications, quality assurance, and medical affairs. She has extensive international experience creating and innovating organizations. She has also spent a great deal of time advising technology partners and other service providers that support industry and healthcare organizations. She is very passionate about optimizing the customer experience and creating highly successful and engaged teams.

JOSÉ MA. (CHEMA) GUIDO AVILA

Global Marketing | Omnichannel Customer Engagement transformation lead Sanofi Genzyme
Bio

José Ma. (Chema) Guido Avila

Global Marketing | Omnichannel Customer Engagement transformation lead  Sanofi Genzyme

Jose Maria Guido Avila also known is a Mexican executive with more than 18 years of experience in

the Pharmaceutical Industry in multinational companies as Novartis, Boehringer-Ingelheim and

currently working at Sanofi. The span of his experience covers positions at global and local level in

areas like Oncology, Neurology and Consumer Healthcare. Chema, as he likes to be addressed, holds

knowledge of several areas like Marketing, Digital Marketing, Customer Engagement, Market

Research, Sales and Field Force Effectiveness. More recently Chema has started a Youtube channel

where he discusses topics related to omnichannel, digital transformation in the pharma industry.

Chema loves to spend time with his family, play tennis and paint comics characters that posts in his

Instagram account @geekdrawings13

FIDELIA IBEH

Head of Field Force Excellence at Novartis Pharmaceuticals UK
Bio

FIDELIA IBEH

Head of Field Force Excellence at Novartis Pharmaceuticals UK 

 Fidelia Ibeh is a commercial business leader with over 13 years of experience in Pharmaceutical Marketing and Sales, Commercial Execution, Operational Excellence, and Commercial Capability Development across Asia Pacific, Middle East, Africa, and most recently the United Kingdom.

She currently leads the Field Force Excellence unit for Novartis Pharmaceuticals United Kingdom, aimed at developing and implementing commercial field force excellence strategies, including driving the evolution of the customer engagement model to ensure the delivery of optimal customer experience and impact across all channels.

She received her Bachelor of Pharmacy degree from the University of Nigeria, Master of Business Administration degree from the University of Lagos, and Balanced Scorecard Professional Certification from the Balanced Scorecard Institute of The George Washington University Centre for Excellence in Public Leadership.

She is passionate about Teenagers and her purpose is to use her Passion and Experience to Inspire Youths to Be All that they can Be. She enjoys reading and traveling and looks forward to traveling to over 100 countries before age 60.

JÖRG CORSTEN

Senior Digital Transformation & Innovation Director ROCHE
Bio

Jörg Corsten

Senior Digital Transformation & Innovation Director ROCHE

"Jörg Corsten is Senior Digital Innovation & Transformation Director at Hoffmann-La Roche AG, Basel, Switzerland. He is passionate about digital customer engagements and considers digital to be part of his DNA.He strongly believes in the power of the creative process with customers and is passionate about enabling Roche to be more customer centric and digital. He started his career in 2001 in the german affiliate and held various positions in customer centric and digital functions across the lifecycle of the Roche portfolio in both local and global functions. Jörg studied economics and business administration both at the University of Freiburg and the University of Cooperative Education / Duale Hochhschule Baden-Württemberg."

 

Quentin Descat

Global Cardiovascular - Commercial Launch Brands Lead at Bayer
Bio

Quentin Descat Bio

Quentin brings over 20 years of experience in leading Local Marketing and Sales teams up to 100+ employees, in France, Spain, USA, Latin America, Middle East, and now into a Global CV role based in Berlin, Germany since April 2021. He has worked primarily at Bayer, with experiences at Astrazeneca and Pfizer earlier in his career. While he always pursues above market growth results with a sharp strategic planning, his primary focus, by far, is to nurture a growth mindset culture that ultimately builds high performing teams and enables each talent to develop

Our summit IS designed to help you

  • Build new connections with like-minded senior leaders
  • Stay current with emerging business trends
  • Understand the impact new technology can make
  • De-risk new projects by gaining a broad range of insights
  • Accelerate key projects through meaningful new partnerships
  • Downloadable and actionable takeaways

Key Topics

Orchestrate Omnichannel activities and accelerate value-based stakeholder partnership

How to Effectively Use Segmentation and Micro-segmentation 

Commercial Deliver human-centric, digitally enabled commercial models

How to adopt Artificial Intelligence for smarter selling?

How to integrate and connect the multichannel strategy into SFE?

How to position commercial excellence and achieve organisational alignment?

Go-to-market strategy

Who should attend

Designed for Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from Pharma  industry involved in:

  • Commercial Development
  • Commercial Excellence 
  • Commercial Operations
  • Commercial Effectiveness
  • Commercial Portfolio Management
  • Commercial Insights
  • Commercial Strategy & Pricing
  • Commercial Training
  • Field Force Effectiveness
  • Commercial & Market Access 
  • Sales Force Effectiveness
  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Sales Operations
  • Sales Operations
  • Sales & Marketing Effectiveness
  • Sales & Market Access
  • Sales Strategy
  • Market Insights & Commercial Intelligence
  • Marketing & Commercial Operations
  • Business Unit
  • Business Strategy
  • Business Insight
  • Business Planning
  • Business Intelligence
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access